KAZUKIN loves Caramel Corn.
The sweet caramel aroma that spreads the moment you open the bag.
Put it in your mouth and it's fluffy and crisp. And finally, it melts away smoothly.
Delicious.
That flavor, unchanged since childhood
Caramel Corn has something that flavor alone can't explain.
Probably it's that flavor, unchanged since childhood.
The red bag I ate as a kid.
Worrying about the sweet powder on my fingers, I kept sending piece after piece to my mouth.
Even eating it again as an adult after a long time,
“Ah, this is it.”
That's what happens.
Caramel Corn, born in 1971, is a long-seller that reaches its 55th anniversary in 2026.
Incidentally, caramel-flavored popcorn went on sale at Tokyo Disneyland in 1986.
Disneyland's caramel popcorn is quite a veteran too, but as far as caramel flavor goes, Caramel Corn, born in 1971, is the senior.
A grand senior in the caramel world.
Thinking that, that red bag looks a little more reliable.
It held on well in the age of price hikes
In recent years, everything has become expensive.
Raw materials.
Logistics.
Labor.
Every time I go to the supermarket,
“You went up too...”
I quietly meet price increases again and again.
Even amid such inflation, Caramel Corn kept an easy-to-reach price for a long time.
Why wouldn't they raise it?
Curious, I looked it up and found a sentiment as a candy brand wanting to keep a price even children can afford.
KAZUKIN nearly cried.
As adults, we can sometimes buy things without minding a difference of a few tens of yen.
But for a child, a few tens of yen is big.
Gripping limited pocket money, they agonize seriously over what to buy.
So that Caramel Corn can always be among those choices.
If they kept the price down all that time for that reason, I can only be grateful.
This year, the price hike is finally coming
Even Caramel Corn is finally going ahead with a price increase this year, it seems.
Of course, a price hike is regrettable.
But with raw-material and logistics costs rising this much, I think they held on well until now.
If anything,
“Thank you for everything until now.”
is the stronger feeling.
There's a limit even to corporate effort.
For so long it remained a snack that children and adults alike could casually enjoy. That alone is gratitude enough.
Edible memories
Limited-time flavors are good.
Big Caramel Corn is good too.
But the place I finally return to is, after all, the classic red bag.
The fluffy, crisp dough.
The caramel sweetness, neither too rich nor too thin.
And the peanut that sometimes appears from the bottom of the bag.
When I finish even the last peanut, a story comes to a close.
Even if the price rises a little, KAZUKIN will keep buying.
Because Caramel Corn isn't merely a snack.
From childhood to now, with an unchanging sweetness always by my side,
it's an edible memory.
キャラメルコーンいいよね♪
KAZUKIN Rating
- 🍿 Faithfulness of the flavor since childhood — ★★★★★
- 🏆 Grand-senior-of-caramel feel — ★★★★★
- 💰 Gratitude for years of price holding — ★★★★★
- 😢 Readiness for the price hike — ★★★☆☆
- 🎂 Dignity of a 55-year long-seller — ★★★★★
This article is a personal opinion. KAZUKIN LAB has no relationship with Tohato. I'm just a customer who loves Caramel Corn. Price and price-hike information is as of writing and may change. All trademarks belong to their respective owners.
The illustration is an image based on KAZUKIN's experience. It may differ from real stores and products. It is not an official manufacturer image.